Wednesday, May 18
Mountain Health Network Strategic Marketing Team receives four gold Healthcare Advertising Awards
The Mountain Health Network (MHN) Strategic Marketing Team received four gold awards in the 39th Annual Healthcare Advertising Awards. The Healthcare Advertising Awards is the oldest, most widely respected and largest health care advertising awards competition, as well as one of the ten largest of all advertising awards.
In addition to the Gold Awards, the MHN team received four Silver Awards and one Bronze Award.
Two of the Gold Award winners were campaigns designed to provide education about important services being offered by MHN. Arm Yourself. Get the COVID-19 Vaccination, a series of ads educating the public of the importance of getting the COVID-19 vaccine, received a Gold Award for Vaccination Program, while The World Has Changed, a series of ads encouraging people to get important life-saving health screenings, received a Gold Award for Health Promotion Program. The remaining two Gold Awards focused on the special relationship MHN has with the Marshall University community. Welcome Back to Gameday, a Marshall Football Yearbook ad, received a Gold Award for Magazine Advertising-Single, while We Will Never Forget, a newspaper ad remembering those lost in the Marshall plane crash, received a Gold Award for Newspaper Advertising-Single.
“It is an honor for the Mountain Health creative team to be recognized as among the best in the nation,” said Lisa Chamberlin Stump, Chief Strategy Officer, MHN. “It is especially meaningful to have the national panel acknowledge these particular campaigns that spotlight the important relationship we have with our community and our commitment to improve their health and well-being.”
MHN received Silver Awards for Annual Report for the Leading Edge Magazine Annual Report, which detailed MHN’s services and accomplishments of the past two years; Magazine Advertising-Single for Go Herd!, a Marshall Basketball Yearbook ad; Newspaper Advertising-Single for Celebrating National Nurses Week, which saluted MHN’s dedicated and compassionate nurses; and Logo/Letterhead Design for the logo for the Lawrence County Chamber of Commerce Festival of Trees and Christmas Market. Join Our Team!, an ad showcasing MHN to potential employees in the Advantage Valley won a bronze award for Direct Mail.
More than 4,300 entries were received for this year’s competition. A national panel of judges were engaged in reviewing all entries based on creativity, quality, message effectiveness, consumer appeal, graphic design and overall impact. Gold awards were given to 512 entries, silver awards to 360 entries and bronze awards to 249 entries. The entire award list can be viewed at https://healthcareadawards.com/winners-list/winners-list-39th-annual/.